Stupid Simple AI for small business

The Stupid Simple Setup · for coaches and consultants · founding round, 8 places

Finish the year strong. Hit the ground running in 2027.

Four weeks. A small group. One call a week, with me, not on your own. We set up the Stupid Simple System in your business, then plan your 2027 together. Done by 1 December, so you can take a proper break and come back sorted.

Starts Tuesday 10 November, 10am Brisbane time (11am Sydney and Melbourne) · 8 places · A$1,500 founding round (then A$2,500)

That was me

You sell your time. The business keeps eating it.

Answering emails in bed. Rewriting yesterday's to-do list on a clean sheet of paper. Half a day to edit one short video. And the coaching, the thing you're actually good at, squeezed into the gaps.

That was me. I'm 50, I've been in business for 30 years, and I don't have the same energy I had at 30. But the business needs double the work.

Spencer Toogood

It's not you

It's doing it on your own.

You've probably tried. A course, a YouTube video, a few goes with ChatGPT. You got generic answers, got stuck, and went back to doing it the long way.

That's normal. Most people who start an online course never finish it. Not because they're lazy, but because nobody's there when they get stuck.

The free AI internet makes it worse: a new tool every week, 65 agents, three-hour videos, made for people with nothing but time. You don't need more AI. You need it stupid simple, and someone beside you while you set it up.

What changed for me

Then Claude and I made it stupid simple.

I stopped chasing the latest thing and asked one question: what does my business actually need? Then Claude and I built each piece and plugged it into one place.

Now Claude reads my emails and tells me what matters. My week is on one board. A video takes minutes, not half a day. AI has doubled, if not tripled, my output. Not because I work harder. Because the system knows my business.

The Setup is me putting that same system into yours, alongside you.

The four weeks

One call a week. Done by 1 December.

  1. Week 1 · 10 Nov

    Claude, your Brief and your Hub

    Claude Pro, your Business Brief, and your Business Hub on your computer. Claude actually knows your business

  2. Week 2 · 17 Nov

    Your Planner and your inbox

    Your jobs and your week on one board, and Claude checking your email and telling you what matters

  3. Week 3 · 24 Nov

    Your Video Editor

    Your first video edited from your phone, in minutes

  4. Week 4 · 1 Dec

    Plan 2027

    Your year reviewed, your 2027 goals set, your first 90 days on the board

Every week

  • One live call, Tuesdays 10am Brisbane time (11am Sydney and Melbourne). I show you on my business, then you do yours while I help. Recorded if you miss it.
  • Every week's steps from day one, so you can go ahead if you're keen. The call is where we get you unstuck.
  • A one-page “do this” sheet.
  • A mid-week check-in, so nothing stalls.
  • All on your real business. No demos, no homework that doesn't matter.

By 1 December

It's running.

  • ✓Claude that knows your business, your clients and how you talk
  • ✓Your Business Hub, Planner and Video Editor, set up on your computer
  • ✓Your inbox and your week handled every morning
  • ✓Your 2027 planned, with the first 90 days already on your board
  • ✓The setup videos and sheets, yours to keep
  • ✓A proper break over Christmas, with nothing hanging over you

Fit check

Is this you?

Yes, if 👍

  • ✓You're a coach or consultant, and you sell your time
  • ✓You've tried AI, got generic answers, and stopped
  • ✓You'd rather do it once, properly, with someone who's done it
  • ✓You can give it about two hours a week for four weeks

Not this time, if

  • ×You'd rather someone just did it for you (that's done-for-you, below)
  • ×You can't make most of the four calls (they're recorded, but this works best live)
  • ×You want a new AI trick every week

Questions

Fair questions. Honest answers.

How much time does it take?+

The call (about an hour), plus about an hour that week doing it on your business. Most of the doing happens on the call, with me.

I'm not technical. Will I keep up?+

That's who it's for. If you can send an email and copy and paste, you can do this. And if you get stuck, you're not stuck alone.

What if I miss a call?+

Every call is recorded, and the mid-week check-in catches you up.

What do I need?+

A computer and Claude Pro, about US$20 a month. I'll show you exactly which plan in week 1.

Is my business information safe?+

Your Business Hub is a folder on your own computer. Week 1 covers which Claude settings to switch on and what never to paste in.

Why pay when there's free AI content everywhere?+

Free isn't free when it costs you forty hours to work out. And the free stuff doesn't sit with you when it breaks.

What happens after four weeks?+

You stay in the free Stupid Simple AI community, with the Thursday live Ask Me Anything. If you'd like more built, done-for-you is there.

How do I pay?+

After our chat, if it's a fit, I'll send you a payment link in Australian dollars. Pay by card in one go, split it into four with Afterpay or Klarna, or pay four instalments of A$375.

8 places. Done by 1 December.

Start 2027 sorted.

The Stupid Simple Setup

Founding round · starts Tuesday 10 November

A$1,500

then A$2,500

  • ✓Four live calls (recorded) and the "do this" sheets
  • ✓The Stupid Simple System: Hub, Planner and Video Editor, set up in your business
  • ✓Plan 2027, with the new 2027 Planner
  • ✓Mid-week check-ins
  • ✓Pay in one go, or four payments of A$375 (Afterpay and Klarna too)

Why a founding price? It's the first round. You get it for less; I get your honest feedback and, if it works, your story.

Book a 15-minute chat 👇

We'll see if it's a fit. No pitch if it isn't.

Rather I just did it for you? Done-for-you starts at A$2,500. Book the same chat and say so.

Stupid Simple AI for small business

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