I build software
for small business.

Custom builds. AI systems. 30 years in business.

Software that fits how your business actually works — at a price that used to be impossible. I also coach strength and conditioning. More on that below.

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The Story

I've run small businesses.
Now I build for them.

Life's better with a challenge

I've spent 30 years helping small businesses grow — strategic marketing first, then software development. Most of that time was spent inside the problems I now get paid to solve.

I started Move Mofos and coach fighters at Boonchu. At 50, I still box (6-0).

That's the difference. I'm not a developer taking a brief. I've run the business, felt the bottleneck, and built the thing that fixed it.

“How do you take someone from where they are to where they want to be?”

The Shift

30 years of skill.
One thing changed.

Software

Custom builds that fit how your business actually works, at a price point that made sense. What used to take months and cost $50K+ now moves faster. Businesses that couldn't afford proper software can now have it.

Marketing

High-end photography, professional copy, strategic campaign work — these used to require a team and a budget most small businesses couldn't justify. Now I deliver the same output alone.

AI didn't replace the skill. It removed the capital barrier that was locking smaller businesses out.

Strength & Conditioning

This is physical work. Morning sessions, evening sessions. AI doesn't coach — experience does. What took 30 years to learn about how bodies adapt, fail, and recover can't be replicated by a prompt. It just compounds.

This isn't AI doing the work. It's working with AI properly — building systems that compound, not chasing every new tool — that gives 30 years of accumulated skill the leverage it always deserved.

Marketing and software now run at a scale and price point that didn't exist before. S&C runs on its own schedule. One person. Three areas. All of it working.

The community is where I show other business owners how to do the same thing in their own businesses. No hype. No new shiny tools every week. Just proper systems that give your existing skills more leverage.

AI Community→

Work With Me

Two ways to get started.

Business Performance Partner. I find what's limiting your business and fix it.

Let's Talk

Strength & conditioning for fighters and men 40+ who want their edge back. Train like an athlete, move like you're built to.

Start Training

I build softwarefor small business.

I've run small businesses.Now I build for them.