Stupid Simple AI for small business

Stupid Simple AI with Spencer · for coaches and consultants

You don't need more AI. You need it stupid simple.

“Twenty years in. Thought it'd be easier by now. It's just more.”

I'm Spencer. I'm 50, I've been in business for 30 years, and I was like a duck on water: calm on the surface, paddling like mad underneath. I was working late in bed so often, the keyboard clicking got me sent to the couch. So Claude and I built a stupid simple system that doubled, if not tripled, my output. Start free, or finish the year strong and set it up with me in two weeks.

Watch this first, it's 3 minutes 👇

Sound familiar?

You sell your time. The business keeps eating it.

Monday, 6:12am
If I don't do it, it doesn't happen. That's not a business. That's a job with no sick leave.
Tuesday, 9:47pm
My "system" is remembering everything.
Thursday, 2:30pm
Four apps, three notebooks, one brain. None of them talking.
Sunday, 8:05pm
I didn't start a business to become a full-time admin.

It's not you. Nobody's shown you the simple version, and nobody's sat with you while you set it up.

Why me

Built by one of you.

The internet is full of free AI content. Most of it is made for people with nothing but time: 65 agents, a three-hour video, a new trick every week. You don't have time for that. Neither do I.

I'm not here to teach you tech. I'm a business owner who got into AI early, made all the mistakes and over-complicated everything. Then I worked out it has to be stupid simple, or it's not worth using.

So I don't teach the latest thing. I show you how I actually work, every day, and help you set up the same.

Spencer Toogood

The Stupid Simple System

One hub. A few tools. That's it.

Most people use Claude like a kitchen drawer: forty chats, and none of them knows your business.

ClaudePlan my week.Who owes me money?Edit today’s video.Reading your hub first…Your Business HubBusiness BriefWho you are and what you sellYour boardEvery job, in one listYour brandPosts, emails, videos, pagesSkillsHow Claude does each jobRead firstTools plug inPlannerYour week and your jobsXeroWho owes you moneyVideo EditorTalk, and it editsEmail and calendarYour morning inbox checkBackupSaves itself, all day
1

Set up once

Your Business Brief and Business Hub. Claude interviews you once, so every tool already knows your business.

2

Get more customers

Videos edited in minutes and posts in your voice. Proposals clients say yes to are next.

3

Get paid faster

Invoices on your board, and Claude checks Xero for who owes you money.

4

Get your evenings back

Your week on one board, and Claude checks your inbox every morning.

From this to this

Same question. Different Claude.

We asked Claude to write a post for a mobile dog groomer. On the left, it knows nothing. On the right, six minutes later, after the Business Brief.

The same Facebook post request: a generic post before the Business Brief, and a personal, local post after it

“On one ten-hour day, Claude and I got through three, maybe four days of work.”

What's inside

One course for each job.

Pick the problem costing you the most and start there. The first three are free. The rest come with Do it yourself and the Setup, plus recordings of the live Setup sessions.

Start here course cover

Start here

Pick your problem, get the tool that fixes it.

Free
Your Business Brief course cover

Your Business Brief

Claude interviews you once, so it knows your business.

Free
Video Editor Lite course cover

Video Editor Lite

Film on your phone. Claude does the edit.

Free
Set up once course cover

Set up once

Your Business Hub, so every tool knows your business.

Included
Get more customers course cover

Get more customers

Videos, posts, follow-ups, and quotes clients say yes to.

Included
Get paid faster course cover

Get paid faster

Invoices out on time, and follow-ups that sound like you.

Included
Never miss a due date course cover

Never miss a due date

BAS, renewals and licences, with a heads-up.

Coming soon
Get your evenings back course cover

Get your evenings back

Your week on one board, and Claude keeps it.

Included
The toolbox course cover

The toolbox

Every skill, cheat sheets, and help when you’re stuck.

Included

Ways in

Start free. Get it set up when you're ready.

The free community

Your Business Brief, Video Editor Lite, the community, and a live Ask Me Anything every Thursday.

You want to start and see. Free, no card.

Start free→

Ready to set it up? Three ways.

Do it yourself

Every course, step by step, at your own pace: your Brief and Hub, then a tool for each job. Plus recordings of me setting it up in the live sessions, the Thursday Ask Me Anything, and every new tool for 12 months.

You'd rather go at your own pace.

A$495

Ready now.

Get it · A$495→

Done with you

The Stupid Simple Setup

Two weeks, a small group, two live sessions a week (Tuesdays and Thursdays). The whole system and the Skills Library set up in your business, then Plan 2027. Plus 12 months of the courses and every new tool.

You want it done properly, with someone beside you.

A$990 founding round (then A$1,495)

See the Setup→

Done for you

I set it all up for you, customised, with extras like an ad manager, a blog writer and automation.

You'd rather it was done.

From A$2,495

Book a chat→

Not sure? Start free. Or book a 15-minute chat and I'll tell you which fits.

All prices in Australian dollars, GST included.

Questions

Fair questions. Honest answers.

I've bought AI courses before and got nowhere.+

Me too. Most people never finish them, because nobody's there when they get stuck. That's why the Setup is done with you, on calls, on your real business.

I'm not technical.+

If you can send an email and copy and paste, you can do this. No question is too basic.

Why is the community free?+

Because the first step should be. Do your Business Brief, see what Claude does when it knows your business, then decide.

Start 2027 sorted.

Begin with your free Business Brief. It takes 30 minutes.

Stupid Simple AI for small business

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