Spencer Toogood — Builder

The Story

Same problem, different arena.

Life's better with a challenge

I've spent 30 years helping small businesses grow through strategic marketing and software development. In recent years, I followed my passion for health and fitness.

I started Move Mofos — Strength & Conditioning — and also coach at Boonchu, training fighters. At 50, I still compete in boxing (6-0).

Turns out, building a business and building an athlete aren't that different. Both require strategic planning, disciplined execution, and systems that work under pressure.

“How do you take someone from where they are to where they want to be?”

The Shift

30 years of skill.
One thing changed.

Strength & Conditioning

This is physical work. Morning sessions, evening sessions. AI doesn't coach — experience does. What took 30 years to learn about how bodies adapt, fail, and recover can't be replicated by a prompt. It just compounds.

Marketing

High-end photography, professional copy, strategic campaign work — these used to require a team and a budget most small businesses couldn't justify. Now I deliver the same output alone.

AI didn't replace the skill. It removed the capital barrier that was locking smaller businesses out.

Software

Custom builds that fit how your business actually works, at a price point that made sense. What used to take months and cost $50K+ now moves faster. Businesses that couldn't afford proper software can now have it.

This isn't AI doing the work. It's working with AI properly — building systems that compound, not chasing every new tool — that gives 30 years of accumulated skill the leverage it always deserved.

S&C runs on its own schedule. Marketing and software now run at a scale and price point that didn't exist before. One person. Three areas. All of it working.

The community is where I show other business owners how to do the same thing in their own businesses. No hype. No new shiny tools every week. Just proper systems that give your existing skills more leverage.

AI Community→

Work With Me

Two ways to get started.

Business Performance Partner. I find what's limiting your business and fix it.

Let's Talk

Strength & conditioning for fighters and men 40+ who want their edge back. Train like an athlete, move like you're built to.

Start Training

I like to buildthings.