Next workshop: Tue 21 OctStupid Simple AI · For business owners 40+
AI, made
stupid simple.
If AI feels like it's moving faster than you can keep up, you're not alone, and you haven't missed the boat. I'm 50, and I run multiple businesses thanks to the systems Claude and I have built together. Like you, my to-do list keeps growing and my time keeps shrinking. So each week I'll walk you through one quick AI tool that gives me time back, and help you set it up in your business, step by step.
G'day, I'm Spencer 👋
Sound familiar?
You know you should be using AI. You just don't know where to start.
01
Too much noise
Every week there's a new tool that's "the one". You tried ChatGPT, got something generic back, and closed the tab. That's not you. It just didn't know anything about your business.
02
Made for someone else
Most AI content is made by 25-year-olds for 25-year-olds. Not for someone who's spent years building a real business and just wants to know what actually helps.
03
The world is moving fast
It can feel like everyone else has it figured out. Most haven't. Starting with small, simple steps now is how you get your time back, without the overwhelm.
“I don't even know where to start with all this AI stuff — everyone else seems to get it except me.”
Business owners say this to me all the time
Why me
I've been
where you are.
I'm 50. I've been in business for 20+ years, and I've been around tech my whole life. But like you, my attention's got shorter, my to-do list's got longer, and the time I have to get things done keeps shrinking. I don't have time for three-hour courses or pages of reading. My mental cup is so full, it needs to be stupid simple.
So I worked it out, one simple step at a time. Today I run multiple businesses, with AI doing the heavy lifting. In the workshops, I show you the systems I use and how I apply them. You see exactly what I do, then you do it in yours.
How it works
One tool a week. 30 minutes. Built with you.
Join for US$29
Founding members pay once — first 50 only, then it's US$19/month. You're in straight away, with every tool and replay already there.
Tuesday: new workshop
Every Tuesday a new 20–30 minute video drops. Claude and I build one AI tool on my own business — you build yours alongside me, whenever suits you.
Thursday: live ask me anything
Bring your questions. No question is too basic. Stuck on this week's tool? We'll sort it out together, live.
Keep everything
Every replay, every template, every tool. Miss a week? It's waiting for you.
What's inside
US$29 lifetime. Here's what you get.
Setup
The foundation. Claude interviews you about your business, then works the way you do from day one.
Attract
Attract new business. Sales, marketing and ads — follow up every lead, a month of posts in an hour, ads that aren't guesswork.
Delivery
The processes behind your product or service. Onboarding, client updates, handovers — the same great job every time.
Operations
Admin and finance. One board for your week, scripts for the boring jobs, Xero and Stripe in plain English.
Compliance
ATO, BAS, ASIC, licences. Stay organised and ready for your accountant — without the dread.
Live every week
A new workshop every Tuesday, a live AMA every Thursday. Every video and template, yours to keep.
Coming up · New workshop every Tuesday
The next four workshops.
The 6 P's
Proper Planning Prevents P*ss-Poor Performance. Claude interviews you once about your business — and stops giving you generic answers.
Your AI executive assistant
Get it out of your head. One stupid simple board for everything, and a morning stand-up that tells you which emails matter and what's due.
Your content bank
One place for your brand, your offers and how you sound. Write it once, and Claude uses it everywhere.
AI video editor
Record yourself talking once. Claude helps turn it into a reel, captions and all, using your content bank.
Fit check
Is this right for you?
Good fit 👍
- ✓You're 40+ and you run a business
- ✓You know you should be using AI — but you haven't started
- ✓You tried ChatGPT, got generic answers and gave up
- ✓Half your week goes on admin you hate
- ✓You'd rather build something than watch another video
- ✓You want advice that works in Australia, not San Francisco
Not a fit
- ×You want a get-rich-quick AI side hustle
- ×You want to learn to code
- ×You already use AI every day and know the tools well
- ×You want a magic button, not a few simple steps
Rather have it built for you?
Members can apply for a free 30-minute business audit.
I'll look at how you work and show you which tools would save you the most time. If it's a good fit, my team sets them up for you — built around your systems, your content and your voice. Setup starts from $2,500.
Questions
Fair questions. Honest answers.
I've bought AI courses before and got nowhere. How is this different?+
I get it, and I've been burnt too. This isn't a course, and there's no 40-hour library to wade through. Each week Claude and I build one tool on my own business in a short video, and you build yours alongside me. You finish each workshop with something that works, not another video you'll get around to.
I'm not tech-savvy. Will I be the slowest one in there?+
You're exactly who it's for, and you won't be on your own. I've been around tech my whole life, so you don't have to be. My job is to take the complicated stuff and make it stupid simple. If you can send an email and copy and paste, you can do this. No question is ever too basic.
I don't have time to add another thing to my week.+
I know your week is already full. That's why it's one short video a week, 20 to 30 minutes, watched whenever suits you. Half an hour now gets you hours back every week after. Want to go deeper? Stay for the deep-dive section, or bring it to Thursday's AMA.
Why US$29 once? What's the catch?+
No catch. The first 50 members are founders — they pay US$29 once (about A$41) and keep everything for life. After that, it's US$19/month (about A$27) for new members. Skool charges in US dollars, which is why the prices are in USD. Getting in early is the reward. If you later want help setting it up in your business, there's an option for that. You'll never be pushed into it.
Do I need to pay for AI tools as well?+
For most of what we build, yes — a standard paid Claude plan (about US$20 a month). I'll show you exactly which plan you need, and when the free version is enough.
Is this just Australian versions of US YouTube videos?+
No. It's ATO, BAS, GST and the software Australian businesses actually use. I run businesses here, right now, and the examples are mine.
Founding members
US$29 for life.
First 50 members only. After that it's US$19/month.
Next workshop drops Tue 21 Oct.
Stupid Simple AI
Founding member · first 50 only
US$29
Lifetime
- ✓New 20–30 min workshop every Tuesday
- ✓Live ask-me-anything every Thursday
- ✓Four pillars: Attract, Delivery, Operations, Compliance
- ✓Every video and template, forever
- ✓Australian context — ATO, BAS, GST
- ✓Members can apply for a free business audit
© 2026 Spencer Toogood · spencertoogood.com