AI, made
stupid simple.
If AI feels like it's moving faster than you can keep up, you're not alone, and you haven't missed the boat. I'm 50, I run five brands, and I'm not a tech person. Each week I'll walk you through one AI tool I actually use, and help you set it up in your business, step by step.
You know you should be using AI.
You just don't know where to start.
Too much noise
Every week there's a new tool that's "the one". You tried ChatGPT, got something generic back, and closed the tab. That's not you. It just didn't know anything about your business.
Made for someone else
Most AI content is made by 25-year-olds for 25-year-olds. Not for someone who's spent years building a real business and just wants to know what actually helps.
The world is moving fast
It can feel like everyone else has it figured out. Most haven't. Starting with small, simple steps now is how you get your time back, without the overwhelm.
“I don't even know where to start with all this AI stuff — everyone else seems to get it except me.”
Business owners say this to me all the time
I've been
where you are.
I'm 50. I've been in business for 20+ years. I came to AI the same way you probably are: a bit sceptical, short on time, and tired of hearing about it without anyone showing me how it works in a real business.
So I worked it out, one simple step at a time. Today I run five brands — OSSS Performance, Move Mofos, Fighting Fit, Lanistr and LutaBase — with AI doing the heavy lifting. In the workshops, my businesses are the examples. You see exactly what I do, then you do it in yours.
I still compete in boxing at 50 (6-0). Same approach to AI: keep it simple, do the work, get the result.
One tool a week.
30 minutes. Built with you.
Join for US$29
Founding members pay once — first 100 only, then it's US$19/month. You're in straight away, with every tool and replay already there.
Tuesday: new workshop
Every Tuesday a new 20–30 minute video drops. I build one AI tool on my own business — you build yours alongside me, whenever suits you.
Thursday: live ask me anything
Bring your questions. No question is too basic. Stuck on this week's tool? We'll sort it out together, live.
Keep everything
Every replay, every template, every tool. Miss a week? It's waiting for you.
US$29 lifetime. Here's what you get.
Setup
The foundation. Claude interviews you about your business, then works the way you do from day one.
Attract
Attract new business. Sales, marketing and ads — follow up every lead, a month of posts in an hour, ads that aren't guesswork.
Delivery
The processes behind your product or service. Onboarding, client updates, handovers — the same great job every time.
Operations
Admin and finance. One board for your week, scripts for the boring jobs, Xero and Stripe in plain English.
Compliance
ATO, BAS, ASIC, licences. Stay organised and ready for your accountant — without the dread.
Live every week
A new workshop every Tuesday, a live AMA every Thursday. Every video and template, yours to keep.
The next four
workshops.
The 6 P's
Proper Planning Prevents P*ss-Poor Performance. Claude interviews you once about your business — and stops giving you generic answers.
Your AI executive assistant
A morning stand-up that tells you which emails matter, what's due and what could go wrong.
Get it out of your head
Stop writing lists. One stupid simple board for everything you need to do.
Never get blindsided
BAS, insurance, rego, renewals — your assistant warns you before they bite.
Is this right for you?
Good fit
- ✓You're 40+ and you run a business
- ✓You know you should be using AI — but you haven't started
- ✓You tried ChatGPT, got generic answers and gave up
- ✓Half your week goes on admin you hate
- ✓You'd rather build something than watch another video
- ✓You want advice that works in Australia, not San Francisco
Not a fit
- ×You want a get-rich-quick AI side hustle
- ×You want to learn to code
- ×You already use AI every day and know the tools well
- ×You want a magic button, not a few simple steps
Members can apply for a free 30-minute business audit.
I'll look at how you work and show you which tools would save you the most time. If it's a good fit, my team sets them up for you — built around your systems, your content and your voice. Setup starts from $2,500.
Fair questions.
Honest answers.
US$29 for life.
First 100 members only. After that it's US$19/month.
Next workshop drops Tue 21 Oct.
Stupid Simple AI
Founding member · first 100 only
US$29
Lifetime
- ✓New 20–30 min workshop every Tuesday
- ✓Live ask-me-anything every Thursday
- ✓Four pillars: Attract, Delivery, Operations, Compliance
- ✓Every video and template, forever
- ✓Australian context — ATO, BAS, GST
- ✓Members can apply for a free business audit