Stupid Simple AI with Spencer · For business owners 40+
Tried AI and got generic rubbish back?
It's not you. Claude just doesn't know your business yet. Watch this first, it's 3 minutes 👇
If AI feels like it's moving faster than you can keep up, you're not alone, and you haven't missed the boat. I'm 50, and I run multiple businesses thanks to the Stupid Simple System Claude and I have built together. Like you, my to-do list keeps growing and my time keeps shrinking. So I'll walk you through it one piece at a time, each one a quick AI tool that gives me time back, and help you set it up in your business, step by step.
From this to this
Same question. Different Claude.
We asked Claude to write a post for a mobile dog groomer. On the left, it knows nothing. On the right, six minutes later, after the Business Brief. That's the first thing we set up.
Want to try it first? Do the Business Brief free →
Sound familiar?
You know you should be using AI. You just don't know where to start.
01
Too much noise
Every week there's a new tool that's "the one". You tried ChatGPT, got something generic back, and closed the tab. That's not you. It just didn't know anything about your business.
02
Made for someone else
Most AI content is made by 25-year-olds for 25-year-olds. Not for someone who's spent years building a real business and just wants to know what actually helps.
03
The world is moving fast
It can feel like everyone else has it figured out. Most haven't. Starting with small, simple steps now is how you get your time back, without the overwhelm.
“I don't even know where to start with all this AI stuff — everyone else seems to get it except me.”
Business owners say this to me all the time
Why me
I've been
where you are.
I'm 50. I've been in business for 20+ years, and I've been around tech my whole life. But like you, my attention's got shorter, my to-do list's got longer, and the time I have to get things done keeps shrinking. I don't have time for three-hour courses or pages of reading. My mental cup is so full, it needs to be stupid simple.
So I worked it out, one simple step at a time. Today I run multiple businesses, with AI doing the heavy lifting. In the workshops, I show you the Stupid Simple System I use and how I apply it. You see exactly what I do, then you do it in yours.
How it works
One tool at a time. Built with you.
Join for US$29
Founding members pay once, first 50 only, then it's US$29/month. You're in straight away, with every course already there.
Start with your Business Brief
Claude interviews you about your business, once. About 20 minutes, on the free plan. Everything after it builds on it.
Build your system
Your Business Hub, then the tools that plug into it, one at a time: the video editor, your content calendar, your AI assistant. Short videos, done whenever suits you.
Thursday: live ask me anything
10am Brisbane, 11am Sydney and Melbourne. Bring your questions. No question is too basic. Stuck on a tool? We'll sort it out together, live.
What's inside
The Stupid Simple System.
Not a pile of random AI tricks. It starts with your Business Brief, lives in your Business Hub, and every tool plugs into it, so the more you add, the better it knows your business.
Your Business Brief
Claude interviews you once, then knows your business, your customers and how you sound.
Your Business Hub
One folder on your computer for your brief, your board and your projects. Every tool reads from it.
The AI Video EditorComing soon
Film on your phone. Claude does the edit: best takes, captions and graphics, in your brand.
Your Content CalendarComing soon
A month of posts planned from your Business Brief, in your own voice.
Your AI AssistantComing soon
Your week planned, your inbox checked for jobs you missed, and a wrap-up at the end of the day.
Resources
Copy-and-paste prompts, free tools we like, and the words you'll hear, explained.
Plus a live Ask Me Anything every Thursday, and every video and template is yours to keep.
Fit check
Is this right for you?
Good fit 👍
- ✓You're 40+ and you run a business
- ✓You know you should be using AI — but you haven't started
- ✓You tried ChatGPT, got generic answers and gave up
- ✓Half your week goes on admin you hate
- ✓You'd rather build something than watch another video
- ✓You want advice that works in Australia, not San Francisco
Not a fit
- ×You want a get-rich-quick AI side hustle
- ×You want to learn to code
- ×You already use AI every day and know the tools well
- ×You want a magic button, not a few simple steps
Rather have it built for you?
Members can apply for a free 30-minute business audit.
I'll look at how you work and show you which tools would save you the most time. If it's a good fit, my team sets up the Stupid Simple System for you — built around your business, your content and your voice. Setup starts from $2,500.
Questions
Fair questions. Honest answers.
I've bought AI courses before and got nowhere. How is this different?+
I get it, and I've been burnt too. This isn't a course, and there's no 40-hour library to wade through. Each week Claude and I build one tool on my own business in a short video, and you build yours alongside me. You finish each workshop with something that works, not another video you'll get around to.
I'm not tech-savvy. Will I be the slowest one in there?+
You're exactly who it's for, and you won't be on your own. I've been around tech my whole life, so you don't have to be. My job is to take the complicated stuff and make it stupid simple. If you can send an email and copy and paste, you can do this. No question is ever too basic.
I don't have time to add another thing to my week.+
I know your week is already full. That's why it's one short video a week, 20 to 30 minutes, watched whenever suits you. Half an hour now gets you hours back every week after. Want to go deeper? Stay for the deep-dive section, or bring it to Thursday's AMA.
Why US$29 once? What's the catch?+
No catch. The first 50 members are founders — they pay US$29 once (about A$41) and keep everything for life. After that, it's US$29/month (about A$27) for new members. Skool charges in US dollars, which is why the prices are in USD. Getting in early is the reward. If you later want help setting it up in your business, there's an option for that. You'll never be pushed into it.
Do I need to pay for AI tools as well?+
For most of what we build, yes — a standard paid Claude plan (about US$20 a month). I'll show you exactly which plan you need, and when the free version is enough.
Is this just Australian versions of US YouTube videos?+
No. It's ATO, BAS, GST and the software Australian businesses actually use. I run businesses here, right now, and the examples are mine.
Founding members
US$29 for life.
First 50 members only. After that it's US$29/month.
Stupid Simple AI
Founding member · first 50 only
US$29
Lifetime
- ✓The Stupid Simple System: Business Brief, Business Hub, and every tool we add
- ✓Live ask-me-anything every Thursday
- ✓Every video and template, forever
- ✓Australian context — ATO, BAS, GST
- ✓Members can apply for a free business audit
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