AI, made
stupid simple.
I'm 50, I run five brands, and I'm not a tech person. Every week I show you one AI tool I actually use — and you build it alongside me. For business owners who've been putting AI off.
You know you should be using AI.
You just don't know where to start.
Too much noise
Every week there's a new tool that's "the one". You tried ChatGPT, got something generic and useless, and closed the tab. Now you're more confused than when you started.
Made for someone else
Most AI content is made by 25-year-olds for 25-year-olds. Not for someone who's run a real business for years and just wants to know what works.
The gap is growing
Your competitors are already using it. Every month you wait, the gap gets wider — and catching up gets harder.
“I don't even know where to start with all this AI stuff — everyone else seems to get it except me.”
Business owners say this to me all the time
I'm the same person
you are.
I'm 50. I've been in business for 20+ years. I came to AI the same way you probably are: sceptical, short on time, and sick of hearing about it without anyone showing me how it works in a real business.
So I worked it out myself. Today I run five brands — OSSS Performance, Move Mofos, Fighting Fit, Lanistr and LutaBase — with AI doing the heavy lifting. In the workshops, my businesses are the examples. You see exactly what I do, then you do it in yours.
I still compete in boxing at 50 (6-0). Same approach to AI: keep it simple, do the work, get the result.
One tool a week.
Built live, with you.
Join for $47
Pay once. You're in the group straight away, with every tool and replay already there.
Thursday: live workshop
Every Thursday at 7pm AEST I build one AI tool on my own business. You build yours alongside me and leave with it working.
Tuesday: ask me anything
Bring your questions, your business, your mess. Stuck on last week's tool? We fix it here.
Keep everything
Every replay, every template, every tool. Miss a week? It's waiting for you.
$47 once. Here's what you get.
Setup
The foundation. Claude interviews you about your business, then works the way you do from day one.
Attract
Attract new business. Sales, marketing and ads — follow up every lead, a month of posts in an hour, ads that aren't guesswork.
Delivery
The processes behind your product or service. Onboarding, client updates, handovers — the same great job every time.
Operations
Admin and finance. One board for your week, scripts for the boring jobs, Xero and Stripe in plain English.
Compliance
ATO, BAS, ASIC, licences. Stay organised and ready for your accountant — without the dread.
Live every week
A Thursday workshop and a Tuesday AMA. Every replay and template, yours to keep.
The next four
workshops.
Setup: Claude learns your business
Install one file, answer Claude's questions — and it stops giving you generic answers.
Operations: get it out of your head
One board that runs your week, plus a script that does a boring job for you.
Operations: your numbers in plain English
Connect Xero or Stripe and get a weekly money report you actually understand.
Attract: never miss a lead
Follow-ups, quotes and proposals that go out on time — without you chasing them.
Right for you? Be honest.
Good fit
- ✓You're 40+ and you run a business
- ✓You know you should be using AI — but you haven't started
- ✓You tried ChatGPT, got generic nonsense and gave up
- ✓Half your week goes on admin you hate
- ✓You'd rather build something than watch another video
- ✓You want advice that works in Australia, not San Francisco
Not a fit
- ×You want a get-rich-quick AI side hustle
- ×You want to learn to code
- ×You already use AI every day and know the tools well
- ×You want a magic button, not a few simple steps
Members can apply for a free 30-minute business audit.
I'll look at how you work and show you which tools would save you the most time. If it's a good fit, my team sets them up for you — built around your systems, your content and your voice. Setup starts from $2,500.
Fair questions.
Straight answers.
$47 once.
No subscription. No lock-in. Keep everything.
Next live workshop: Thu 23 Oct · 7pm AEST.
Stupid Simple AI
One payment. Lifetime access.
$47
AUD, once
- ✓Weekly live workshop — one tool, built with you
- ✓Weekly ask-me-anything call
- ✓Four pillars: Attract, Delivery, Operations, Compliance
- ✓Every replay and template, forever
- ✓Australian context — ATO, BAS, GST
- ✓Members can apply for a free business audit