Hi. I'm Spencer.
I built that site.
Thanks for clicking through — I hope it's because you liked what you saw.
I design and build custom websites and software for small businesses. Not templates, not page builders — proper software, written for how the business actually works.
Here's what sits behind the site you were just on, what it costs to get one, and how to talk to me about yours.
The Butterfly Effect · Built 2026 · launching soon
The world's largest women-only functional fitness competition series — 21 events, six countries, one platform.
What's actually in The Butterfly Effect
Most of this you can't see from the outside. It's the part that decides whether a site earns its keep or just sits there.
Its own design system
Same engine as the sister brand, completely different skin — own colours, own typeface, own light and dark modes. It reads as its own brand, not a re-skin.
Multi-country event directory
Events across Australia, New Zealand, the UK, Thailand and Malaysia, filterable by region, each with its own venue, divisions and pricing.
Waitlists and interest capture
Register-your-interest forms by location, feeding the same contact record as ticket sales.
Spectator ticketing
Ticket sales handled on-platform with Stripe, rather than sending athletes and spectators off to a third-party site that takes a cut.
Leaderboards
Per-location leaderboards built into the site instead of a link out to a spreadsheet.
One database, many brands
Two competition brands, separate domains, separate looks, one back end. Adding the third brand costs a fraction of the first.
Built on the same platform as Trinity Throwdown. That is the point: once the system exists, the second brand costs a fraction of the first.
Three steps. No surprises.
A 30 minute call
You tell me what the business does and what you want the site to do. I tell you whether I'm the right person for it. No pitch deck, no sales script.
A fixed scope and price
I write down exactly what gets built, what it costs and when it lands. You approve it before anything starts. The number does not move unless you ask for more.
You see it as it happens
You get a live link from week one and watch it come together. Feedback goes in as we go, not in one painful review at the end.
Most builds start at $5,000.
I'd rather tell you now than three emails in. A straightforward site for a small business starts around there. Something like The Butterfly Effect — memberships, logins, payments, a directory — costs more, and I'll tell you exactly how much before you commit to anything.
If that number works for you, book a time below. If it doesn't, no hard feelings — and I'd still rather you knew.
A couple more I've done.
Over 50's Sisterhood
A private community platform for women over 50 — members, meetups, a business directory and paid memberships, all in one place.
over50sisterhoodcommunity.com →Trinity Throwdown
Australia's premier functional fitness competition series — rebuilt from WordPress onto a custom event platform.
thetrinitythrowdown.com →Scenic Helicopters
Premium helicopter tours across Western Australia — an ageing WordPress site replaced with one the operator runs entirely themselves.
scenichelicopters.com.au →Thirty minutes. Pick a slot.
Tell me what you're trying to build. If I'm not the right fit I'll say so on the call and point you somewhere better.
Not ready for a call?
Email me the address of your current site and a line about what's not working. I'll write back with what I'd change and what it would cost. No call, no follow-up sequence.
hello@spencertoogood.com