The payoff isn't the first job. It's the second.

The problem

Every time you open a new chat with AI, it knows nothing about you. So you explain your business again. Who you help, what you sell, how you talk. Then you copy and paste the last job in, so it has something to build on.

That's not saving time. That's a new job.

What we did

Before I do any marketing for a client, Claude and I write their Business Brief. Claude interviews me about their business, one question at a time, and saves the answers in the hub.

With the first client I did this for, I then ran the ad manager to build out their campaigns. It went through great. We got some really good ad copy and ad ideas.

Where it really paid off

It wasn't the first time. It was the next time.

When we came back for the second campaign, I didn't have to re-explain anything. The business was already there. The previous ad campaign was already there. We built on it much faster than copying and pasting like we used to.

Try it in your business

Write your Business Brief once. Claude interviews you, and it takes about 20 minutes. After that, every job starts with Claude already knowing your business, and every job builds on the last one.

The first job feels about the same. The second one is where you get your time back.